Sarah Dackombe

With over 17 years’ marketing experience within the general insurance sector, Sarah has worked with numerous brands including LV=, Lancaster Insurance, Virgin Money, Sainsburys’, ASDA, Masterquote, Kingfisher Insurance, Fresh Insurance and First Underwriting.

During her extensive career, Sarah has experienced how insurance marketing has evolved in response to technology, regulation, competition and customer expectations. Despite this ever-changing landscape, she has consistently delivered award-winning, customer-centric strategies to support brand development, transformational change, go-to-market campaigns and business growth.

Her breadth of experience spans large matrix FTSE 100 companies and small, start-up insurance providers, so she is well-versed with the diverse marketing challenges and business needs within the industry.