Adam Beckett is responsible for leading the distribution, value management and marketing strategy for the business. He joined Ageas in January 2021 following a career spanning 20 years with Aviva, where he was most recently Propositions Director.
With a well-rounded experience of marketing, digital distribution and sales in the general insurance industry, Adam brings with him expertise of growing partnerships with the broker, aggregator, retail and affinity channels. He is experienced in working with brokers to develop products, service propositions and innovative offers for customers and distribution partners across a range of brands in both Personal and Commercial lines. Having held a number of Insuretech board roles in the last two to three years, he also collaborates closely with Insuretechs to identify ways to work with them and grow with Ageas.