Oke Eleazu is Chief Operating Officer of Bought By Many (BBM). BBM is one of Europe’s leading Insurtech start ups, focused on disrupting traditional insurance markets by using digital to provide customers with better insurance experience. This seems to be working as within 2 years of launching their pet insurance product, they have an NPS score of 78, have been awarded Feefo’s Gold status and recently won the Moneywise Most Trusted Pet Insurance award…which is voted for by customers. Oke has held several senior roles in major organizations, all centred on improving the experience of customers. He was Director of Customer Experience for Sainsbury’s, where he created and executed a new strategy for delivering ever improving service for Sainsbury’s 24 million customers a week. Previously he was Customer Service and Operations Director for Bupa and Customer Service Director at Prudential
In September 2016, he published his first book, ‘The Cult of Service Excellence’. The book is about how to create the culture in any business to ensure there are engaged employees delivering exceptional customer experience.