Lucian has spent most of his working life as a copywriter and creative director in creative agencies, and most of that time in agencies specialising in financial services. He launched, chaired and eventually sold two agencies, departing from the second, Tangible, in 2012. He then founded his one-man consulting business Lucian Camp Consulting, which provides brand. marketing and communications consultancy again to clients in financial services. He speaks and writes frequently on these and related topics, and last year published his first book on the subject, No Small Change, co-written with ex-Metro Bank and Atom Bank chairman Anthony Thomson.